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Imaginary Rebrand of Cafe Aficionado

Graphic Design Studio 2 - Spring 2022 - Santa Monica College

Cafe Aficionado is an existing brand in Northridge, California. I kept the brand’s staple orange color but changed the logo into an abstract coffee bean to strengthen the artistic vibe the cafe has. Since Cafe Aficionado doesn’t have special packaging, this was an area I enjoyed improving most.

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