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REEF Sunscreen Packaging

Passion Project - Nov 2023

Inspired by my lovely trip to Hawaii, REEF is a personal project that reflects a commitment to connecting with nature while caring properly for sea life. In Hawaii, all sunscreen is required by law to be reef-safe. I envisioned a sunscreen brand that upholds Hawaii’s high standards for nature preservation, providing guilt-free protection for your skin and avoiding harmful chemicals that hurt ocean life.

 

Soft pastel tones were paired with simple typography to draw attention to the vibrant custom-made illustrations of corals and fishes on the packaging. To embody REEF as a higher-end brand reflecting elegant youthfulness, a variety of bright colors were used with added texture to bring more dimension to the high-quality material of the packaging.

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